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Loud Commercials to Stop Soon

{ Posted on Dec 02 2010 by Marcus Alston }

Have you ever been watching a television show and the show goes to a commercial and you get blasted by an extremely loud commercial that causes you to immediately turn down the volume?  Advertisers use the loudness to draw your attention to their products.  Well that will change soon in the U.S.  I was actually listening to the news on the radio when I heard the news.

The U.S. Senate approved the Commercial Advertising Loudness Mitigation (CALM) Act in September 2010 and the U.S. House of Representatives approved it today, December 2. It now goes to President Barack Obama who is expected to sign it into law.

The bill will require commercials to be at the same decibel levels as programs during which they play. The CALM Act will require the U.S. Federal Communications Commission (FCC) to regulate and enforce volume limits on commercials to ensure that the maximum loudness of commercials does not exceed the average maximum loudness of the program the commercials are accompanying.  Advertisers will have one year to implement technology to keep the volume levels within the volume limits.

Going back to at least the 1950s, irritated consumers have been complaining to the FCC about the loudness of commercials.  The U.S. regulators had no answers for consumers except to suggest that they use the mute button on their remote control.  Meanwhile, other countries responded to consumers and put regulations in place.  However, after decades of consumer complaints, the loudness of commercials will finally be regulated.  This is a victory for the consumer who will soon be able to enjoy programming without loud commercial interruptions!!!  Congratulations.

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4 Responses to “Loud Commercials to Stop Soon”

  1. This will be a welcome change.
    However, I would rather see congress working on extending the Bush Tax cuts, helping those on unemployment, and creating an atmosphere that would allow companies to add workers. Instead they are focused on giving away more of our money to europe, when we are broke, and making it easier for illegal immigrants to take jobs “americans won’t do.”

    I guess we’ll have to wait for the new congress to be sworn in before any helpful changes occur.

  2. WeatherguyNH,

    Thanks for the comments. I take your point that Congress needs to put into place regulations and laws that will help people financially, although I don’t necessarily agree or disagree with your suggestions on how to get there. This is also the problem with Congress–they can not agree on how to get there either so we end up without significant change. Whether the “new” Congress will result in more success remains to be seen, but if their decisions will help CONSUMERS in the end, I am all for it.

    Regarding your specific point about jobs “Americans won’t do”, I think this is part of the problem with our economy: many Americans are spoiled and are not willing to do certain jobs because they are too proud and believe those jobs are beneath them or the job is considered a step back or it does not fit with their goals. However, in some cases, being successful financially may mean significant sacrifices and working not just 1 of these jobs, but more than 1 of them to make ends meet or get ahead. Many legal (and probably some illegal) immigrants have taken this approach and have realized the “American dream”.

  3. While I agree to a certain degree, I think the “Jobs Americans won’t do” statement is over used.
    Quite frankly, I think many Americans would do what ever it takes to feed their families, even if it meant taking a job beneath them. I feel this statement is more politically motivated to justify amnesty legislation.
    I am not against LEGAL immigration at all, but let’s go back to a time when it was regulated like any resource, and do it like all other countries around the globe do.

  4. WeatherguyNH,

    An interesting discussion. I think you and I agree that regulation is needed and I think the politicians agree on this too–now its just about agreeing on what form this regulation will take.

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